Based on a presentation made at the conference
“Think Tanks – Facing the Changing World,” hosted by the Chinese Academy of
Social Sciences in Beijing, June 17-18, 2013.
Today, many of the world’s 5,500 think tanks are
seeking more effective ways to communicate, to increase their impact – and
exploring better ways to measure that impact.
My views on these tasks are shaped by 35 years in
communications, including in newspapers and news websites, as well as my work
these past three years with an independent, non-partisan global think tank, The
Centre for International Governance Innovation (CIGI).
For any organization, including think tanks, good
communications begin with
