Microsoft
has launched the Xbox One in China - becoming the first major console maker to
enter what could be a massively lucrative market.
The
first consoles were sold in Shanghai, priced at 4,299 yuan ($699, £430). Sony
and Nintendo are yet to launch their respective products.
In
January, the Chinese government lifted a 14-year ban on consoles, made because
of worries over content.
However,
many popular titles, such as Call of Duty, will still be banned.
Only
10 games were available to buy on the Xbox One's release - but Microsoft has
said 70 titles are in the pipeline.
Beating
its rivals to the market may give Microsoft a much-needed sales boost. Its
console is currently being outsold by Sony's PlayStation 4 in all major
markets.
But
Piers Harding-Rolls, a games analyst from
