UBA Extends Banking Services to Twitter

Customers of United Bank for Africa (UBA) Plc in the 18 African countries where the bank has operations can now receive transaction alerts on their twitter handle as direct messages.

It is an innovative first from the pan-African bank and currently the only bank in Africa to offer this service.

“What we have done is take social media banking to a new level. Twitter is increasingly becoming a popular means of communication especially among the young adults. As a highly innovative bank, we are giving the Millennials, who are increasingly banking with us an option to get

transaction alerts on their preferred platform," UBA’s Director, Information Technology, Rasheed Adegoke was quoted to have explained in a statement.

Before now customers can only receive transaction alerts as text messages on their mobile phones and as e-mails.

According to UBA, the twitter notification service would not however, replace the current SMS alerts system in place for all of the bank’s customers, but will complement it for added convenience for all those who subscribe to the service.

"UBA customers seeking to receive twitter powered transaction alerts through their twitter account should visit the UBA Group website or the UBA twitter page to register," it added.

On the UBA Group website, customers will be requested to click owitter notification service page, and enter their account number then  click on submit. Follow the displayed instructions to log into their personal account and enable access. Once this process is completed, the customer will start receiving transaction alert

In February 2014, a social media report by Alder Consulting had ranked the bank among the top three, in effective use of social media in Nigeria. UBA is active on Twitter, Facebook, Youtube, Instagram and Google plus and runs a corporate blog.

"With a customer base in excess of seven million, UBA has invested heavily in building a robust and secure e-Banking platform that supports its e-banking operations globally through strategic partnerships with various local and international organisations.

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