Heavy
spending on marketing weighed on Nike's performance in its fourth quarter which
ended 31 May.
Expenses
on marketing soared 36% to $876m (£514m) as Nike boosted promotion ahead of the
2014 Fifa World Cup.
That
curbed profits which rose 1% to $698m, compared to the same quarter in 2013.
Between
March and May Nike launched a number of new shoes including the Mercurial
Superfly, worn by Portugal's Cristiano Ronaldo.
On
Thursday, Portugal became
one of the latest teams to be knocked out of the
World Cup finals.
The
outlook appears to be bright for Nike as it said orders for its footwear and
sports kit for June to November are $13.3bn - 11% higher than the same period
last year.
Nike
sales rose 11% in the fourth quarter to $7.4bn.
For
the first time Nike is sponsoring more national teams in the World Cup than
rival Adidas.
The
German firm has a sponsorship deal with Luis Suarez who has been suspended from
all football-related activity for four months for biting Italy defender Giorgio
Chiellini.
In
addition, the Liverpool player has been banned for nine international matches,
ruling him out of the rest of the World Cup.
Adidas
said it would not use him for any further promotion around the tournament, but
has not changed any other aspects of its deal with the player.
"Adidas
fully supports Fifa's decision. Adidas certainly does not condone Luis Suarez's
recent behaviour and we will again be reminding him of the high standards we
expect from our players," a spokesperson said in an emailed statement.
BBC
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