Lagos outdoor advertising generates N50bn annual turnover, says LASAA

George Noah, managing director, Lagos State Signage and Advertising Agency (LASAA), says Lagos which accounts for sixty percent of Nigeria’s advertising market, currently generates an annual turnover N50 billion.

A breakdown according to Noah shows that outdoor media buying agencies generate about N8.6 billion; fabricators, N1.5 billion; installers, N382 billion; large format printers, N8.27 billion. Also, outdoor specialist agencies generate N21.9 billion, outdoor protection services, N370 million; adverts N1.25 billion, while other areas account for N8 billion.

Noah spoke on Thursday at the