As
battle for supremacy in the mobile phone market intensifies, Tecno mobile says
it’s not left out in the global trend of unique brand development,
affordability and improvement, as it plans to build plant in Nigeria in 2015.
President
of Tecno Phone Dealers Association in Nigeria, TDAN, Mr. Onuigbo Anthony, made
this disclosure at its Dealer Conference in Lagos, saying that the Tecno brand
is one of the brands that has successfully tapped into a market where people
would rather pay less for a good product that performs same functions like others
that go for a much more higher price.”
He
pointed out that the Tecno brand entered the Nigerian market six years ago with
the vision to giving Nigerian consumer value for their money at a time
established brands offered products at
exorbitant prices.
Condemning
the importation of substandard Tecno phones, Mr Onuigbo said: “that a product
is affordable compared to other products doesn’t make it substandard. Every
brand has its own pricing strategy, and
“Tecno
has risen in product range, features and specifications at a pocket friendly
price thereby becoming the darling of the Nigerian consumers,” he noted.
He
pointed that as a result of the rising profile of the brand in the market some
individuals intend to push the brand out of the market by importing substandard
Tecno brands which have caused disaffection on the minds of Tecno mobile users.
Continuing
he said: as dealers of original Tecno products, we believe that Tecno devices
in the market have met all requirements prescribed by the regulatory agencies
of government.
“We
hereby assure Standard Organisation of Nigeria, SON of our continued compliance
and cooperation and the Tecno products will continue to meet with all standards
set by SON and Nigeria Communications Commission, NCC.”
Vanguard
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