Multinational
conglomerate Stallion group has rolled out light commercial vehicles and buses
at its new state-of-the-art assembly plant in Lagos State.
The
Stallion vehicles were built from completely-knocked-down components and
designed for Nigerian roads. They will be available soon in their dealerships
nationwide, Stallion Group Chairman, Mr. Suril Vaswani, said, yesterday.
He said the induction of the leading auto brand is crucial
to the National Automotive Industry Development Plan, which, essentially, seeks
to position Nigeria among world class industrial economies and has been
successfully achieved in other emerging countries.
“We
have integrated many
proven metrics into this frame work and we are mindful of
the six stages of development for a brand, each equating to a different
marketing priority, starting with creating basic awareness and concluding with
building customer loyalty”,Vaswani reasoned.
He
added that the Stallion’s initiative is an integrated vehicle manufacturing
frame work that enables Stallion Group to produce high quality vehicles from
knocked down components and with a view to ultimately grow into full fledge
local manufacturing industries.
An
introductory price of N2.45million has meanwhile been introduced for Stallion
Force LE (double cabin 4×4 pick-up) and N2.95million for Stallion Force SE
pick-up while 16-seater Stallion Citibus is being introduced atN3.95million.
Other
Stallion made buses are Stallion Civicbus 29+1seater priced at N8.45m, Stallion
Contibus 40+1 seater at N10.95m and Stallion Country bus available from 42 to
66 seater. The starting price of Stallion Country bus is N12.45m.
Vaswani
is convinced that the population of Nigeria supports half a million vehicles
annually, which is more than sufficient to sustain an emerging automotive
industry. Stallion vehicles, according to the company, are competitively priced
to enable every potential buyer to purchase and own a vehicle. The Stallion vehicle plant is coming
on the heels of similar plants owned by the group, VON Automobile, Stallion
Nissan Motors Nigeria and Hyundai Motors Nigeria plant.
“These
plants have created significant employment to stimulate industrial clusters
such as original equipment manufacturers that includes steel plants, glass
manufacturers, after market shops and transportation service providers which
would lead to job creation and contribute significantly to the GDP,”the company
said.
Vanguard
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